{"product_id":"as-it-is-atom-whey-protein-concentrate-1kg","title":"AS-IT-IS Atom Whey Protein Concentrate — 1kg","description":"\u0026lt;h2\u0026gt;The Most Honest Supplement Brand in India. No Exaggeration.\u0026lt;\/h2\u0026gt;\n\u0026lt;p\u0026gt;AS-IT-IS built their entire brand on one promise: what's on the label is exactly what's in the tub. Nothing added. Nothing hidden. No artificial colours. No undisclosed fillers.\u0026lt;\/p\u0026gt;\n\u0026lt;p\u0026gt;Their Atom Whey Concentrate is \u0026lt;strong\u0026gt;Labdoor USA certified\u0026lt;\/strong\u0026gt; — one of only a handful of Indian whey brands with international lab verification, not just FSSAI.\u0026lt;\/p\u0026gt;\n\u0026lt;h3\u0026gt;Why it works\u0026lt;\/h3\u0026gt;\n\u0026lt;ul\u0026gt;\n\u0026lt;li\u0026gt;24g protein per scoop — clean, no spiking\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;Labdoor USA certified — internationally verified purity\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;Unflavoured option available — zero artificial stuff for label-checkers\u0026lt;\/li\u0026gt;\n\u0026lt;li\u0026gt;Best protein-per-rupee value in its category\u0026lt;\/li\u0026gt;\n\u0026lt;\/ul\u0026gt;\n\u0026lt;h3\u0026gt;Who should use this\u0026lt;\/h3\u0026gt;\n\u0026lt;p\u0026gt;The customer who reads ingredient labels before they trust a brand. Budget-conscious gym-goers who refuse to compromise on purity. If MuscleBlaze feels too mainstream and you want something cleaner and cheaper — this is your pick.\u0026lt;\/p\u0026gt;\n\u0026lt;h3\u0026gt;How to take it\u0026lt;\/h3\u0026gt;\n\u0026lt;p\u0026gt;1 scoop + 200–250ml water or milk. Unflavoured mixes well into smoothies, dal, or curd too — versatile protein source beyond just shakes.\u0026lt;\/p\u0026gt;\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Not sure if this is right for you? WhatsApp FITLIX — honest advice, no selling pressure.\u0026lt;\/strong\u0026gt;\u0026lt;\/p\u0026gt;","brand":"AS-IT-IS Nutrition","offers":[{"title":"Unflavoured","offer_id":55568398221480,"sku":"ASITIS-ATOM-WHEY-1KG","price":1399.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/fitlix.co.in\/products\/as-it-is-atom-whey-protein-concentrate-1kg","provider":"Fitlix","version":"1.0","type":"link"}